Breaking through in the performance e-bike market requires more than great hardware. Superhuman needed to build organic search presence, grow a loyal customer base through email, and establish an affiliate program from scratch, all while running paid campaigns that could deliver measurable returns on a focused budget.
AdToro built out and manages the full digital ecosystem for Superhuman Bikes: multi-channel paid ad campaigns with live performance dashboards, a Klaviyo-powered email marketing program with segmentation and automation, a technical SEO program with monthly blog content, and an influencer and affiliate marketing operation including outreach, negotiation, content planning, and real-time optimization.
The results have been concrete. Sales are up, organic traffic has improved significantly, and the affiliate program AdToro built from the ground up has generated over $50,000 in revenue for Superhuman Bikes. What stood out to President Rob Rast was the team's proactive approach, solving problems the client didn't even know existed rather than taking the easier path of ignoring them.
That's the standard we hold ourselves to. Anyone can manage a campaign. We'd rather be the team that spots what's coming before it becomes a problem and moves fast enough to do something about it.
Next projects.
(2016-25©)
