Launching a new product into the market during the most competitive retail period of the year is a challenge on its own. Benamy compounded that pressure by engaging AdToro later than planned, leaving a narrow runway to get campaigns live before November holiday shoppers were already locked into their buying decisions.
AdToro moved quickly, onboarding Benamy and getting paid social, paid search, and SEO campaigns live within a week to ten days. Organic social was layered in alongside the paid efforts to maximize reach across channels and capture both top-of-funnel awareness and bottom-of-funnel conversions during the critical gift-giving window.
The results came in strong across the board, with double and triple-digit percentage increases in social channel page reach, new followers, impressions, and website clicks. For a product entering the market cold during peak season, that kind of lift in a short timeframe speaks directly to the quality of execution.
For the Sr. Marketing Director at Benamy, what stood out most wasn't just the numbers — it was the speed. Getting campaigns up fast and staying responsive throughout is exactly the standard we hold ourselves to for every client.
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