Ranking for competitive keywords around ESG and sustainability in commercial real estate requires both technical SEO discipline and a smart paid strategy working in tandem. With a website health score sitting at 65% and no paid pipeline to speak of, the client needed meaningful improvement across both fronts quickly.
AdToro kicked off with an alignment call to establish keyword targets and launch initial ad campaigns, then settled into a weekly cadence of recap calls covering site health, keyword rankings, and paid performance. A dedicated Slack channel kept communication open between calls, allowing the team to spin up new campaigns the same day requests came in.
Website health jumped from 65% to 94% in a short period of time. The platform now ranks between the first and third position on Google for their target keywords, and paid ad campaigns have added multiple deals directly to the sales pipeline. Every objective the client came in with got addressed and then some.
The Marketing Operations Manager put it plainly: they set expectations, and we fulfill them and more. That's the standard. When a client gives us a deliverable, we move the same day.
Next projects.
(2016-25©)
