Starting from zero on lead generation is a high-pressure assignment. The Director of Marketing needed to show his leadership team tangible results, which meant the campaign had to produce quality leads quickly, without the long ramp times that slow agency processes typically bring. Budget efficiency was equally non-negotiable.
AdToro built and managed a full lead generation campaign using Google Ads and LinkedIn display, handling both the media strategy and all creative development in-house. The team moved from kickoff to live campaigns at a pace that surprised the client, who noted it was a fraction of the timeline he had experienced at other agencies.
The results were immediate and measurable. The client went from zero converting leads on their site to an abundance of high-quality prospects at a low cost per lead. The campaign gave the Director of Marketing a clear win to bring back to his upper management and a partner he could count on to keep delivering.
Transparency and going the extra mile are not talking points for us. They show up in how fast we launch, how clearly we communicate, and how seriously we take making our clients look good to the people they answer to.
Next projects.
(2016-25©)
